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  • Writer's pictureLoomey's Toys

New locally-owned toy store opening in the Pacific Palisades community

LOS ANGELES, CA — Loomey’s Toy Boutique, a family-owned toy and gift boutique, is opening in Pacific Palisades. The new toy store is celebrating the launch with a Grand Opening event.

The Grand Opening will be held on Saturday, March 26 from 9 a.m. to 6 p.m. and will feature family-friendly entertainment, activities, food and drinks. Open to the public, the all-day celebration will be held at the new Loomey’s Toy Boutique location at 833 Via De La Paz, Pacific Palisades, CA, 90272.

Loomey’s Toy Boutique was founded by Pacific Palisades native, Amanda Rastegar, with a mission of cultivating a community-centric experience where families can enjoy quality products, weekly events and delightful playtime. Rastegar has had a lifetime love of toys, which led her to switch careers as an executive assistant for senior management to pursue her dream of owning a community toy store. Rastegar built Loomey’s on a foundation of investment into her community.

“As a mother, I recognized how important playtime was when fostering creativity and creating new learning experiences for my own children,” said Rastegar. “That’s why I created Loomey’s Toy Boutique. I want to create a space in my own neighborhood for children and parents alike to come enjoy life together.”

Loomey’s Toy Boutique offers a beautifully curated collection of sustainable toys, books, accessories, gifts and more that invite learning and inspire creativity. But Loomey’s isn’t just an incredibly thoughtful place to purchase tangible items. Loomey's is an oasis for children and their families to learn grow, play, and socialize in a welcoming, creative environment. The toy boutique will also be offering monthly and weekly events such as storytime with special guests, teatime, magic hour, and many more. Plus, the boutique will feature a gently used toy donation bin for kids and schools in need, and a portion of the shop's sales on certain days will go to underprivileged schools far and wide.

"My vision is that Loomey's Toy Boutique will be a next-level shopping experience with friendly service where kids are known by name, free gift wrapping is offered, order-ahead & curbside pickup is available, and thoughtful gift-buying is essential," said Rastegar. "My goal is to bring the fun back to the kids of the Palisades after a hard couple of years."

For more information on Loomey’s Toy Boutique or its Grand Opening on March 26, please contact Amanda Rastegar at 424-330-0229. Stay up to date with Loomey’s Toy Boutique by visiting their website at and connecting with them on Facebook and Instagram.

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